Web Design and Development for Singapore SMEs
Make the next click
easier to buy from.
For Singapore e-commerce owners whose store looks dated, is hard to update or does not match the way they sell, ZES scopes the website, Shopify or design work before building. Your domains, hosting, Shopify account and editable files stay in your name.
Send your store or website link, what you want to change and any deadline. We reply within one working day. After a short call, you receive a written scope, timeline and quote.
Nachi Leong · Since 2013 · 10+ businesses supported
From start to finish.The consultant you meet is the consultant who stays with your project.
For e-commerce owners
For the store that needs to sell better and stay yours.
This work suits Singapore businesses selling through their own site, Shopify, marketplaces or a mix of each. You may have a busy store, a new product range or a brand that has grown unevenly. We start with the part that is holding customers or your team up.
A store that is hard to buy from
Your product pages, collection structure, mobile layout or checkout path need attention before you spend more on traffic.
Shopify work that has to fit your operations
You need theme changes, new sections, app setup, speed work or an integration that works with the systems you already use.
Brand assets that no longer match
Your website, listings, ads, price lists and packaging have been made at different times and no longer look like one business.
A move to Shopify with sales continuity
You need to move an existing store, products and pages with a plan for URLs and the cutover.
Send this before the first call. Send your current website or store link, the product categories you sell, what is not working and a launch or campaign date if you have one. We will tell you what to fix first and what needs a separate scope.
How a web, Shopify or design project runs
Scope first. Build against real pages and products.
The same working method applies whether you need a store refresh, a Shopify build or a brand kit. We agree the pages, products, functions, review points and ownership before the work starts.
- 01Review
We look at the current site, store or artwork, how customers find it and what your team needs to update after launch.
- 02Scope
You receive a written quote covering the agreed pages, functions, timeline, two review rounds and any work that is quoted separately.
- 03Build
We build real pages, product sections or artwork early, using your products, copy and brand material rather than a generic mock-up.
- 04Review
You check the work against the agreed scope. Two review rounds are included, while the work is still in progress.
- 05Launch and transfer
We launch the agreed work, place the logins and editable files in your accounts, and walk you through the parts your team will manage.
What is included in the agreed scope
A project your team can keep using.
The exact list depends on the work you choose. Every quoted project states what is included, the review points and which accounts or paid services are your direct cost.
- Written scope, quote and project timeline
- Two rounds of design or build changes
- Mobile-first website or Shopify pages in the agreed scope
- Enquiry, WhatsApp or click-to-call paths where agreed
- Theme sections or design assets built for the agreed use
- Editable source files and exported artwork in your account
- Domains, hosting and Shopify accounts opened in your name
- A walkthrough of the pages, assets or store settings your team will manage
- A written list of any work, apps or subscriptions quoted separately
| Area | What changes | What you provide | Your check |
|---|---|---|---|
| Collection header | Clear collection title, image and introductory copy | Collection names and approved images | Check product grouping and wording |
| Product cards | Consistent image crop, price display and add-to-cart path | Product images, prices and stock rules | Check products and prices |
| Mobile layout | Page spacing and buttons checked on a phone | Access to the live theme | Test on your own phone |
Cost for design and development work
Quoted for the work you actually need.
by scope
A five-page company site, a Shopify migration and a logo project are different jobs. We review what you have, agree the scope and quote it before work starts. Hosting, domains and paid apps are billed to you directly.
Your quote sets out
- The pages, design assets, theme work or migration tasks included
- The project timeline and review points
- Two included review rounds
- What you need to provide, such as product data, images or copy
- Which paid apps, hosting, domain or platform fees you pay directly
- What falls outside the agreed scope and needs a separate quote
Copywriting, photography, video, unlimited revisions and ongoing marketing are separate services. Further changes after the two included review rounds are charged by the day.
Timing for a typical project
Know the build window before you commit.
A small business website usually takes two to four weeks. A Shopify build or migration usually takes two to six weeks. A logo and brand kit takes about two weeks. Your written quote confirms the timing for your scope.
What helps a project move
- One person who can approve copy, design and product information
- Product images, prices, descriptions and brand assets ready to review
- Access to the current domain, hosting, Shopify and relevant apps
- Feedback consolidated into each of the two review rounds
What can add time
- A larger product catalogue or many page types
- Product information, images or copy still being prepared
- Apps, payment methods or integrations that need separate testing
- New requests added after the agreed scope or after the two review rounds
Typical timings are based on a clear scope, prompt access and feedback. Shopify migrations and integrations need a planned cutover and testing period.
Before your site or store goes live
The details we check with you before customers see it.
A good-looking page is not enough if the product data, mobile path or account ownership is wrong. We check the agreed customer journey with your team before launch.
The customer can find the product
Collection names, navigation and search are checked against the way customers describe and browse your products.
The page works on a phone
We check the agreed pages, buttons, images and forms on mobile, where many customers first see your store.
The order path is clear
Product options, pricing, delivery information and the route to checkout are checked against your current selling process.
Your content is accurate
You check product descriptions, prices, images, stock rules and policy text before launch. We do not guess at information you must approve.
The right account owns the work
Domains, hosting, Shopify and paid apps are held in your name, so access stays with your business.
Your team can update the essentials
We walk through the agreed theme sections, pages or design files so routine changes do not wait on a developer.
Why ZES
One person close to the brief and the build.
Nachi Leong, Principal Consultant
Nachi Leong leads every web, Shopify and design project. You brief the person doing the work, receive a clear scope before it starts and keep the accounts and editable files in your business.
About Nachi Leong- E-commerce work since 2013
ZES has supported 10+ businesses with web, store and design work since 2013.
- Two review rounds in every quoted project
You see real pages, store sections or artwork early and check them against the agreed scope before launch.
- Work examples shared privately
Client work is shared with relevant prospects privately. Send your brief and we will send examples that fit the type of project you are considering.
Selected web, store and design work
Web design, Shopify and graphic design FAQ
What e-commerce owners ask before they start.
Answers for Singapore businesses choosing a website, Shopify or design partner. If you are comparing quotes, read the questions to ask a web designer before paying a deposit.
Can I take only one service?
Yes. Most businesses start with the website, store or a focused design project, then add work later if it is useful. Each service is scoped and quoted separately, so you are not paying for work you did not ask for.
How much does a website, Shopify store or design project cost?
We quote after we have reviewed what you have and agreed the scope. A five-page website, a Shopify migration and a logo project need different amounts of work. Hosting, domains and any paid apps are billed directly to you.
How long will the project take?
A small business website usually takes two to four weeks. A Shopify build or migration usually takes two to six weeks. A logo and brand kit takes about two weeks. The written quote confirms the timing and what you need to provide.
Can I see previous work?
Yes. We share relevant client work privately rather than publishing it on this site. Send your current site or store link and a short brief, and we will send examples that relate to the work you need.
Who owns the files and accounts?
You do. Domains, hosting, Shopify and paid apps are opened in your name. Your editable design files and exports are placed in an account your business controls when the agreed project is complete.
Can you migrate my existing store to Shopify?
Yes. We can scope a move from an existing store to Shopify, including the products, pages, theme work and a planned cutover. The timeline depends on the catalogue, existing platform, URL structure and integrations.
Are you a design agency?
No. ZES is a consultancy. The design and build work is led by one experienced person, so fewer projects run at once and the consultant you meet stays involved throughout the work.
Do you work outside Singapore?
Our focus is Singapore SMEs because we know the local platforms, payment methods and buyers. We may take work from nearby markets when the fit is right.
Related web and e-commerce services
Choose the route that matches the work in front of you.
Start with what customers see now
Ask for relevant examples
Send what you need designed or built and your current website or store link, and we will send relevant examples of our work.
- Phone
- +65 8901 2255